When you began researching bridal designers and salons, you no doubt came across many ads and listings for upcoming "trunk shows" and wondered what these mysterious events are. Is it a sale? A fashion show? Allow us to explain!
A bridal trunk show is a special, in-store event that normally spans one to three days. With the beginning of each bridal season, fall and spring, the designer's collection goes straight from the runway or showroom to a series of trunk shows at retailers across the country. These events give brides the opportunity to preview the entire collection of gowns and to place orders on these styles months before they hit the stores. Additionally, brides may have the opportunity to meet the designer, or representative of the company, who will provide valuable advice and insight during each appointment.
While the name itself conjures up a glamorous, Old-World style fashion event, most brides are not familiar with the workings of a bridal designer trunk show. Attending a trunk show is a wonderful opportunity for brides to view a wide selection of gowns from the featured designer. Since bridal salons typically carry only a few select styles from a designer's collection each season, there are many additional styles that brides would only be able to see during the trunk show dates.
If you find the dress of your dreams at a trunk show, be prepared to make a decision on that day. Due to the limited run of the event, it may be your only opportunity to place an order. Also, many bridal salons offer special services or incentives during their trunk shows, such as offering special veils or accessories, custom changes, or waiving certain fees. Always call in advance to schedule an appointment.
To find out about upcoming trunk shows, be sure to follow all your favorite designers and local bridal salons on social media! Stores, brands, and designers (and magazines like Inside Weddings!) will often post tweets, Instagram posts, and Facebook messages about upcoming shows. You can also sign up to recieve their email newsletters, and of course, you'll want to check the calendars on your favorite salons' websites or even call and inquire about future trunk shows.
Opening photo by Philip Thomas Photography