Learn More About an Award-Winning Wedding Event

Find out which bridal experience beat out various Super Bowl events.

Brides-to-be in Minneapolis have likely heard of UNVEILED - The Ultimate Wedding Planning Event, and now that it has won multiple awards, it’s an experience Minnesota and midwest brides won’t want to miss. Most recently at the International Esprit Awards on Saturday, August 10, 2019 in Minneapolis, the event received three prestigious awards from the International Live Events Association (ILEA) in the categories of Best Public Event, Best Marketing/Graphic Design and Best Design/Décor over $75,000.

Held twice a year in Minneapolis by Matthew Trettel and Bruce Vassar of The Wedding Guys, UNVEILED - The Ultimate Wedding Planning Event offers countless inspiration for those planning their nuptials. From the latest trends to stylish stationery designs to tasting bars and the finest pastries, couples are invited to view offerings from over 130 talented Twin Cities’ wedding experts in order to make their wedding-planning experience seamless.

“We are extremely thrilled about receiving three Minnesota Star Awards,” says Matthew Trettel, of The Wedding Guys®. “We’ve worked to design a shopping environment that brings to life the latest trends, moments to cherish with loved ones, a couture fashion show, and an array of 130 service providers ready to help make the impossible, possible.”

Earlier this year, the event also won not one but three awards at the Minnesota Star Awards held on March 15, 2019 – even beating out various 2018 Super Bowl events and leading non-profit galas. The prestigious awards from the Minneapolis-St. Paul Chapter of the International Live Events Association (ILEA) included Best Public Event, Best Marketing/Graphic Design, and Best Design/Décor over $25,000.

“Wedding-planning couples truly embrace our experience, appreciate our vision in creating something beautiful and shoppable while keeping a commitment to featuring the best wedding experts,” say Bruce Vassar of The Wedding Guys®. “Now we are recognized by our peers for creating a one-of-a-kind event.”

Take a look at some photos from the bridal event, below!

UNVEILED - The Ultimate Wedding Planning Event by The Wedding Guys in Minnesota - entrance
Photo by Anna Grinets Photography

UNVEILED - The Ultimate Wedding Planning Event by The Wedding Guys in Minnesota - lobby
Photo by Anna Grinets Photography

UNVEILED - The Ultimate Wedding Planning Event by The Wedding Guys in Minnesota - trend experience forest ceremony
Photo by Anna Grinets Photography

UNVEILED - The Ultimate Wedding Planning Event by The Wedding Guys in Minnesota - forest reception ideas
Photo by Anna Grinets Photography

UNVEILED - The Ultimate Wedding Planning Event by The Wedding Guys in Minnesota - colorful reception ideas
Photo by Anna Grinets Photography

UNVEILED - The Ultimate Wedding Planning Event by The Wedding Guys in Minnesota - sweet cake dessert station
Photo by Anna Grinets Photography

UNVEILED - The Ultimate Wedding Planning Event by The Wedding Guys in Minnesota - fashion show bridal gown
Photo by Anna Grinets Photography

UNVEILED - The Ultimate Wedding Planning Event by The Wedding Guys in Minnesota - fashion show men's attire groom
Photo by Anna Grinets Photography

UNVEILED - The Ultimate Wedding Planning Event by The Wedding Guys in Minnesota - fashion show close up flower applique
Photo by Anna Grinets Photography

UNVEILED - The Ultimate Wedding Planning Event by The Wedding Guys in Minnesota - sweets emporium wedding ideas
Photo by Anna Grinets Photography

The one-day wedding experience is built from the ground up with the opinions of the most discerning couples in mind. “I can honestly say there is nothing like UNVEILED anywhere. As I like to tell people, we have five semi trailers of build out, [it] takes three days to build for a four-hour show, and then we tear it all down,” explains Vassar. “Like they say, ‘if you build it, they will come’ and for the higher-end client…it has to be very special.” View a time-lapse video of the award-winning wedding event, below!

For additional information on the event, which features trend experiences, style galleries, dazzling exhibits, and a fashion show with the latest looks for brides and grooms, click here or visit theweddingguys.com/shows/unveiled. For more inspiration, view this real wedding and discover wedding planning tips and advice here.

Authored by: Kelcy Christy

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