While they were a rarity only a decade ago, wedding websites have become so common that it’s more unusual to not have one. When it comes to the design and detail of the site, that depends on the couple’s interest. If you have some time in between wedding planning and have the creativity to put some real thought into it, then feel free to run wild with your wedding website! But if spending time on a website just feels like another item to go on the to-do list, then keep it simple and use a template that’s been supplied and briefly fill out the important information.
The following tips on what to put on a wedding website may not apply to everybody’s nuptials, so read carefully and note what guests will need to know about your event.
- Registry. Analytics have shown that people typically go to wedding websites for the registry page. While many consider including registry information on an invitation gauche, people do want the information, and wedding websites have become the standard way to convey it. If you are not having a registry, it is a good idea to include a blurb explaining that, so your guests are not left wondering.
- Travel information. Whether it’s the venue’s address and directions, flight options, the closest nearby airports, room blocks if you have them (and suggested nearby hotels if you don’t), it is all valuable information for your friends and family. Consider making your website mobile friendly, as there will inevitably be guests looking up the address on the way there.
- Timeline of events. Though you should not allude to exclusive pre-wedding events, noting the time of your ceremony, cocktail hour, and reception is helpful. It is also polite to note what will occur at the reception (i.e. drinks, dinner, dancing).
- Attire guide. Don’t tell people exactly what to wear, but a quick statement about the dress code and tips about the weather is generally appreciated. This is information people want! Nobody likes to feel awkward when they are overdressed or underdressed.
- Personal details. If both families don’t know each other well or if there will be a lot of plus ones in attendance, a quick bio for you and your future spouse keeps everyone in the loop. Romance is already in the air, so a brief “how we met” or proposal story is a nice touch. You can also include photos and a sentence or two about the wedding party!
- Photo album. Everybody likes pictures, so throw in some photos of you and your sweetheart. This is also a great place to show off the results of your engagement shoot. Some couples choose to direct people back to the site once the wedding photos arrive.
- FAQs. This is where you will include any other pertinent information. For example: explain traditions some of your guests may be unfamiliar with, note if there’s anything necessary to bring, share your wedding hashtag, announce that you are having an unplugged ceremony, etc.